Jean Patou's Logo and 1000 Perfume Bottle are Timeless
"Mama can I use your perfume?" my daughter asks. Her go to is what I call my Mommy Perfume, 1000 by Jean Patou.
1000, (also referred to as Mille, French for 1,000) is a classic fragrance, launched in 1972 and named after its lab number: “it was the 1,000th attempt to nail the vision of Jean Patou and Jean Kerleo.” 1000 is housed in an iconic bottle, “designed by Art Deco architect and bottle designer Louis Süe…
Pain In The Pantone?
This got me thinking. Although I’ve not noticed some online printers referencing Pantone colors (sometimes referred to as "spot colors") for most small printing jobs, are the latest printing techniques, inks and machines making Pantone’s color reference system a thing of the past?
Are You Using the Right Tools?
I hear from clients all the time that they want help setting up a website but that they want to update it themselves. I love and encourage this. I don't do web maintenance (except on my sites) and if you have a website you should know how to update basic things. It's faster and more affordable than sending changes to someone else. Save the money for bigger changes.
What The Font is This!?
Spotted in Rockefeller Center, giant numbers as an installation of works by Robert Indiana, ONE Through ZERO (The Ten Numbers), ten 8-foot-tall Cor-Ten steel number sculptures.
Client Showcase: Silk & Associates
Do you want to know more about the thought process that goes into building a visual brand like that for Silk & Associates?
Capturing a Big Step for a Bigger Friend
Meridith is a public speaking coach and as a solopreneur and puts in the time - a lot of it - to make it look easy. Securing the Amazon work, I believe, is a key moment in her career timeline. I am glad I was there to document a significant moment that could easily be forgotten as her success grows.
How Personal Should Business Be?
How personal should I get in business?
This is the question I ask a lot of myself as well as when working with smaller businesses. Visually branding your business takes a lot of thought. It can make you question how much of 'me' I should put out there.
“Sleep and play like when you were 5”
This book about the creative process is like a friendly hug! I’m not new to designing or owning my own business but we can always learn from others' stories and their process. His words are definitely helping me to refine and define where I am now as a creative and a business owner.
What is the Sign of a Great Working Relationship?
When I collaborate with small business owners, I understand they juggle many tasks, including print marketing for self-promotion. I emphasize education to empower them. Investing in brand development offers more than just a logo; it provides the freedom to create marketing materials without relying on a designer for every variation.
Which Granola is Better For You?
Let's look at the redesign of Sweet Home Farm's pecan maple granola, which is delicious! 😋 In the images below the box on the left is the new design. There are a lot of FDA packaging rules, marketing and human psychology, color theory, client management, design skills, software, computer skills, file and printing management expertise, and let's hope there is a brand guide to follow or they have to make a lot more decisions on the fly.
Are You Looking to Grab Attention?!
How are you grabbing the attention of your potential clients?