
When AI Overreach Hurts Your Brand
I recently canceled a professional subscription. Simple, right? Not exactly.

Who Says You Need an Ocean to be a Mermaid?
Whether you’re a beach bum at heart, a master of the kiddie pool, or just someone who really relates to the idea of brushing your hair with a fork, this tee is for you.


Startups Have a Unique Advantage—If They Use It Right
Unlike legacy brands weighed down by years of fragmented messaging, startups have the opportunity to build a clear, consistent brand voice from day one.

Startups: Want to secure VC funding faster?
Venture capitalists invest in companies they believe in—but they also invest in companies that look the part. A strong, strategic visual identity signals credibility, confidence, and a clear market position, making your startup a more attractive bet.

I Can’t Like That
Some days, you just look at the state of the world and think... “I Can’t Like That.”
Politics. Corporate hiring systems that filter out the most capable people. College costs soaring while salaries stay flat.

The Reality of AI
When I don’t have my personal dyslexia editor, Julien McNab, that’s where tools like ChatGPT, Gemini Google, or Claude OpenAI come in. They help me organize my thoughts, simplify complex ideas, and get to the point—especially when writing for busy people who scan rather than read.

“AI is not artificial, nor is it intelligent.”
I had an incredible “Industry Chat” a couple of weeks ago with Roy C. Vella, who shared a perspective that inspired me to rethink how we understand and interact with AI. If we’re going to harness its potential, we need to start by reframing what AI truly is and isn’t.

Sticky Impressions
First impressions matter. In fact, they’re everything. 💯%
When someone encounters your business for the first time, they’re making decisions—about trust, professionalism, and whether they’ll stick around—all in a matter of seconds.

Flexible Visual Planning
Your logo is more than just a design—it’s the story of your passion, your business, and your vision for the future. ✨
Take Karen McLendon, for example. As a realtor with a deep love for coastal living, Karen wanted a logo that reflected not just her profession, but her personal connection to the places she helps her clients call home.


Remembered 110% When We See, Read And Hear
People remember 80% of what they SEE, compared to 20% of what they READ and 10% of what they HEAR. What to give a gift that increases in value this holiday?


What Brand Visuals Do For A Company
Want your company to grow?
Scale up, Stand out and Add Value. These are just a few reasons to work with a professional branding designer to help you reach your target audience.

Pucker Up For More Engagement
Not getting the engagement you were hoping for?
Working with a professional graphic designer can help you up your game. They live and breathe visuals that engage.

Visuals Super Charge Your Message
Do you remember seeing this graphic?
Studies show we retain information better when it's presented visually.

65% Visuals vs Text
+65% Comprehension and retention increases when visuals are coupled with text.
Your audience is more likely to remember a message paired with an image rather than text alone.

Tis the Season!
Tis the Season!
Reach out for a brainstorming session on how you can get your branding into the holiday spirit to engage with your audience. Need help with design to make ideas come to life? I can help with that too.


Now not Later
Fifteen years ago I started my company, and it took me 2 years to come up with a name and logo.
In that 2 year period I was building websites, creating graphics, and conducting photo edits for a variety of clients.