How To Create Brand Value
When working on ROI with your marketing efforts you should consider the shelf life or ever-green factor of your print material and how they can be more than a printed flyer.
What’s the difference between branding and marketing, and how should they work together?
At Teal Studio, we see branding as the foundation and marketing as the engine. Branders define the story: the mission, values, voice, and visual system that guide every creative choice. Once those assets and guidelines are in place, marketing takes the lead, activating that story through campaigns, strategy, and execution.
Why Creative Leaders Should Think Like Coaches, Not Managers
This fall, watching my son’s soccer team play, it hit me: creative leadership is more like coaching than traditional management. Coaching focuses on developing, empowering, and adapting with your team. It’s a two-way conversation. Management tends to be about directing, controlling, and meeting specific tasks or deadlines.
Every win, loss, and missed shot is a live experiment in leadership, resilience, and collaboration. It’s where communication under pressure becomes instinct, not theory.
Who Do You Contact For Marketing Content Creation? Teal Studio!
End of year Marketing content creation help. Contact Teal Studio for ready-to-go production help.
Too Many Don’t Get The Game of Soccer: I can Help
American executives will have to pay attention to the global colossus that is the FIFA World Cup next year whether they like it or not.
Soccer Marketing: It takes lots of balls to do that!
Something that caught my eye: as part of Bmo Bank of Montreal's #FanFini marketing campaign in partnership with Major League Soccer club CF Montreal.
Just in time for holiday merch planning: Red Rumor Creates Custom Graphics
Email pattie@tealbranding.com if you or your company is looking for custom graphics for the holiday season or special event.
I'm also available to jump in and offer seasonal help getting your marketing and social media content ready to publish. Email pattie@tealbranding.com to discuss how I can ease your team's stress.
Hiring A Fractional Brand Director Might Be The Smartest Hire You Make This Year
Growth creates gaps.
Between your vision and your messaging. Between your brand and your culture. Between your marketing team and your market.
When those gaps widen, execution slows. Teams lose focus. Messaging gets muddy.
And your brand? It stops leading.
Recommended For Color Lovers
If you love history, colors and need short bursts of inspiration this book is for you! The Secret Lives of Colors by Kassia St. Clair https://a.co/d/cR0FaEd
A founder had days. A Hi!-ly Successful Launch
A founder had days.
No website. Just a bottle, a logo, and a meeting that could change everything.
What we built wasn’t just a site.
Did you know that you can increase your brand recognition by 80%?
Did you know that you can increase your brand recognition by 80%? All you need is a well designed logo and brand designer to partner with to help you implement it into your marketing once you see it come to life.
Joining the Alliance: The Brand Alliance
I’ve been in the visual communication game for a long time.
My early career was shaped by a powerful niche: photojournalism. I had the honor of working with a global roster of conflict photographers; shaping stories, guiding narrative, and helping get their work seen, published, and paid for.
When AI Overreach Hurts Your Brand
I recently canceled a professional subscription. Simple, right? Not exactly.
Who Says You Need an Ocean to be a Mermaid?
Whether you’re a beach bum at heart, a master of the kiddie pool, or just someone who really relates to the idea of brushing your hair with a fork, this tee is for you.
Startups Have a Unique Advantage—If They Use It Right
Unlike legacy brands weighed down by years of fragmented messaging, startups have the opportunity to build a clear, consistent brand voice from day one.
Startups: Want to secure VC funding faster?
Venture capitalists invest in companies they believe in—but they also invest in companies that look the part. A strong, strategic visual identity signals credibility, confidence, and a clear market position, making your startup a more attractive bet.
I Can’t Like That
Some days, you just look at the state of the world and think... “I Can’t Like That.”
Politics. Corporate hiring systems that filter out the most capable people. College costs soaring while salaries stay flat.
The Reality of AI
When I don’t have my personal dyslexia editor, Julien McNab, that’s where tools like ChatGPT, Gemini Google, or Claude OpenAI come in. They help me organize my thoughts, simplify complex ideas, and get to the point—especially when writing for busy people who scan rather than read.