When AI Overreach Hurts Your Brand

I recently canceled a professional subscription. Simple, right? Not exactly.

Despite confirmation, the platform’s automated system kept pinging my account with charges. I reached out - crickets. So, I flagged the charge as unauthorized, not because I wanted to cause issues, but because I needed the charges to stop.

The result? I had to replace my card -2x- in one week. Totally unnecessary.

This isn’t just a payment glitch. It’s a customer experience failure.

Overreliance on AI and automation without human oversight doesn’t just frustrate users. It erodes trust. A brand that can’t hear its customers is a brand people stop talking about… or start warning others about.

Automation is powerful. But customer service still needs a human heartbeat.

Has anyone else run into this kind of AI-loop limbo?

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