Are You Using the Right Tools?

I'm a big fan of drawing on my iPad. I have been doing this for years and use it with almost every branding project when making digital sketches before I bring them into Adobe Illustrator. It's just a tool. Like a paint brush, camera or a website platform. It’s easy for me. Others, if you pick a tool that is too difficult to use, or in the case of a website, too difficult to update and scale, it probably isn’t the right tool for you.

I hear from clients all the time that they want help setting up a website, and that after they’ll update it themselves. I love and encourage this proactive approach. I don't do web maintenance (except on my sites) and if you have a website you should know how to update basic things yoursef. It's faster and more affordable than sending changes to someone else. Save your budget for bigger changes (and please don't expect someone to provide changes for free or for "shoe-string budgets” unless they offer).

I encourage people to establish their short and long term plans for their sites. Who will make the updates? Does the platform you are using offer the tools and functionality now that will help you scale in 1-5 years as your business grows or changes?

Free versions of web hosting are not always best. Picking a platform that requires understanding code and 3rd party widget integration could be a deal breaker for updates if you don't understand how it works.

How much is your time worth? Is your time free? Paying someone who has experience and who can relieve your tech stress could very well be worth your time and money.

Also consider reaching out to colleagues and social networks to find out what tools they’re using and their strengths and weaknesses. Doing this can save you a ton of time and frustration in the long run.

P.S. - My favorite iPad apps are Procreate and Art Set!

#website #UX #UI #SquareSpace #smallbuisness #workflow #Tech #iPad #procreate #artset

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