How Personal Should Business Be?
How personal should I get in business?
This is the question I ask a lot of myself as well as when working with smaller businesses. Visually branding your business takes a lot of thought. It can make you question how much of 'me' I should put out there.
“Sleep and play like when you were 5”
This book about the creative process is like a friendly hug! I’m not new to designing or owning my own business but we can always learn from others' stories and their process. His words are definitely helping me to refine and define where I am now as a creative and a business owner.
What is the Sign of a Great Working Relationship?
When I collaborate with small business owners, I understand they juggle many tasks, including print marketing for self-promotion. I emphasize education to empower them. Investing in brand development offers more than just a logo; it provides the freedom to create marketing materials without relying on a designer for every variation.
Which Granola is Better For You?
Let's look at the redesign of Sweet Home Farm's pecan maple granola, which is delicious! 😋 In the images below the box on the left is the new design. There are a lot of FDA packaging rules, marketing and human psychology, color theory, client management, design skills, software, computer skills, file and printing management expertise, and let's hope there is a brand guide to follow or they have to make a lot more decisions on the fly.
Are You Looking to Grab Attention?!
How are you grabbing the attention of your potential clients?