The FIFA World Cup is the largest, most significant single-sporting event in the world, with its past having a bearing on the present, and the future. Any involvement or consideration of the 2026 World Cup has to be done by placing it within a larger cultural context.

According to analyses of the global sports industry, the soccer market accounts for over $500 billion in market share, representing more than 40% of the total annual value of the global sports industry, and advances in technology and increased investment in the game is accelerating its growth in popularity as well as profitability. Gain insight into the history of the relationship between business and soccer and into more recent business trends affecting the game.

Beyond the field of play gain insight into soccer’s broader impact on culture and politics.

If under the pressure of tight deadlines and you need briefings, frameworks, and ideas delivered rapidly we can meet and find solutions.

Consider it preparation for the big game. Provide your goals, your challenges and limitations, all the details you can field, and we can come up with a winning plan of attack.

Address any or all of the above in a highly productive quick fire video or phone session (in person on request) to help you tackle any of your soccer needs.