Soccer Marketing: It takes lots of balls to do that!

TRANSLATION: It takes lots of balls to do that!

Recently I was in Montreal dropping off my daughter at Concordia University.

Something that caught my eye: as part of Bmo Bank of Montreal's #FanFini marketing campaign in partnership with Major League Soccer club CF Montreal, the bank converted this centrally located bus stop into an immersive stadium experience with audio, Astroturf, and lots of balls.

As the 2026 FIFA World Cup approaches, I'm curious to see what activations major sponsors like The Coca-Cola Company, Adidas, Visa, McDonald's, and others execute here in the US. I hope they are as committed to offering the public such f-unexpected (😉), thoughtful executions.

Timing is key - put Teal in the starting line-up (full-time campaign development) or sub us in (fractional consulting) to help drive your brand forward ahead of next summer's big event!