Branding isn’t a marketing function. It’s business development.
Marketing teams today are stretched across an enormous range of responsibilities. Paid campaigns, social platforms, customer journeys, print and digital production, and channels that shift every year. That’s a lot of ground to cover, and it demands a specific kind of thinking: fast, responsive, metrics driven, focused on next quarter’s numbers.
Which Door Should We Take?
At 18 I wanted to go to photography school in Miami and my parents said no. They didn't think I was making good choices.
I had to figure out another door.
What is Your Brand’s Archetype?
AI can feel a bit sci fi but when you think about character traits it can also evoke the personality of the gods. Powerful yet flawed. Take Hermes for example. The Messenger god. I think Hermes would bridge the gap between humans and automation.
How Personal Should Business Be?
How personal should I get in business?
This is the question I ask a lot of myself as well as when working with smaller businesses. Visually branding your business takes a lot of thought. It can make you question how much of 'me' I should put out there.