Julien McNab 9/15/25 Julien McNab 9/15/25

Soccer Marketing: It takes lots of balls to do that!

Something that caught my eye: as part of Bmo Bank of Montreal's #FanFini marketing campaign in partnership with Major League Soccer club CF Montreal.

Pattie McNab 7/11/24 Pattie McNab 7/11/24

Which Door Should We Take?

At 18 I wanted to go to photography school in Miami and my parents said no. They didn't think I was making good choices.

I had to figure out another door.

Pattie McNab 5/31/24 Pattie McNab 5/31/24

What is Your Brand’s Archetype?

AI can feel a bit sci fi but when you think about character traits it can also evoke the personality of the gods. Powerful yet flawed. Take Hermes for example. The Messenger god. I think Hermes would bridge the gap between humans and automation.

Pattie McNab 3/8/24 Pattie McNab 3/8/24

How Personal Should Business Be?

How personal should I get in business?

This is the question I ask a lot of myself as well as when working with smaller businesses. Visually branding your business takes a lot of thought. It can make you question how much of 'me' I should put out there.