Brand story poster for Karen McLendon Realtor with a lighthouse illustration and text about the lighthouse's symbolism, the custom font inspired by Sabon, and a wave graphic emphasizing her last name.

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Karen McLendon, Realtor

I’ve been really happy to work with some really amazing clients! But helping my sister as she made the brave leap to switch careers after almost 33 years in the same industry. “When I decided to get my real estate license, Pattie was so supportive and informative in explaining to me the nuts and bolts of why having a logo, and not just any logo, was so important to my new business. So we set out to develop my logo. We’ve had many discussions and edits. Many color and font changes were experimented with to get just the right feel. And for me, the logo evokes the feelings of trust, stability, and attention to detail. All of the characteristics that I hold near and dear to creating a solid business relationship. Hopefully, my clients will feel and see it as I do. She totally nailed it!” — Karen McLendon, Realtor in Charleston, SC

Project duration: 2 months.

Real estate for sale sign with a lighthouse graphic, contact info for Karen McLendon, and an affiliate of Keller Williams Charleston / Mt. Pleasant
Two teal YETI tumblers with silver lids. One has the YETI logo and the letter 'K' with a lighthouse graphic and the name Karen McLendon Realtor, the other has the YETI logo and a lighthouse graphic.
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