I’m excited to share a project, which is a great blend of flexibility and listening. I’ve known Steve for a long time so I was admittedly a bit nervous but thrilled to help him. As our conversations narrowed I understood the mark needed to have a 3D element to it. He wanted it to feel like something tangible you can pick up.

I started with sketching in a notebook and then in Procreate on the iPad before taking ideas into Illustrator. Once we decided on the final 2D main icon, I started building out the layers so Steven would have flexibility to use the mark how he needed in different situations. He already had some marketing ideas so I knew I needed the mark to render well digitally as well as in print, which includes keeping a version of the mark in one color yet still be recognizable as a logo for GTM Tech Consulting.

Mirgrating the company webstie to a new platform designing for mobile viewing as a priority was actually the first part of this project I focused on. I got to go back to my photography roots to find just the right photo to evoke the collaborative relationship Steven has with his clients for branding on GTM Consultings website and Linkedin business profile. Both projects together took a total of 2 months. http://www.gtmtc.com

Project duration: 2 months.