Page titled 'Topus Talent reBrand Story' explaining logo, colors, and graphics with green and beige color schemes and text about typography, color symbolism, and graphic elements.
Collection of nine designs of the logo 'Topus Talent' in various fonts, colors, and styles.
Screenshot of a LinkedIn profile for TopusTalent, a human resources services company. The profile includes the company's logo, a banner image, the company's name, a brief description, follower info, and contact details.
Logo for Topus Talent with the tagline "Career Solutions For Executives on the Move"

Project Duration
5 weeks

Client
Topus Talent

Challenge
Create an appealing wordmark targeting C-suite executives seeking career pivots. Create iconic secondary visual to be used in smaller formats such as for LinkedIn Business logo.

Result
Differentiated wordmark color stands out in a sea of blue in the consulting space. Delivered brand guide and 28 on-brand graphics for ease of creating marketing material. Created AI generated executive portraits with different races and genders for LinkedIn business banner graphic.