Portfolio
Storytelling Brand Identity & Creative Direction
Client
Quilli - Digital Journaling App for pregnancy
Project Duration
5 Days
Challenge
Visualize app branding from scratch. Name, Colors, Fonts, Tone all completed to be used for AB testing on landing pages for new AI prompt generation pregnancy journaling App…in 5 days.
Result
Helped brainstorm name, advised on branding strategy, how to use a company mission and values to make short and long-term branding decisions quickly. Designed logo and storytelling pieces to expand upon as UI of app is designed. Advised how visual branding can aide in marketing efforts to being to create longer-term visual equity.
Client
Silk & Associates
Project Duration
9 weeks
Challenge
Faced the challenge of how to visually represent the abstract idea of innovation when working with larger companies that have their own challenges of trying new projects with limited resources. I had to find the story and translate the heart of it visually.
Result
Tom Silk was a great collaborator in this creative process. Sharing ideas resulted in this unique logo that has room to grow and be flexible as it shares its company story with the marketplace.
Project Duration
6 weeks
Client
Fountain Bookshop
Challenge
Name a local retail and e-commerce business that is part bookshop and part soda fountain/ice cream shop, then from there create its brand identity all in 6 weeks.
Result
Branding that seamlessly integrates diverse business offerings into a cohesive identity, tailored to client preferences and encapsulated by a multifaceted name. Delivered brand guide and 150+ on-brand graphics for ease of creating marketing material.
Client
Slippy Pitch
Challenge
After creating the logo for social media account Slippy Pitch I set out to animate it in After Effects.
Result
This is the simplified version while enhancements are made.
Client
Advocates & Allies
Project Duration
5 weeks
Challenge
Visualize students as square pegs fitting into round educational hole, with Advocates & Allies as the bridge between the two. Offer on-brand logo variations for marketing growth to solve flexibility challenges when used for various marketing situations, print, digital, large, small.
Result
Different shapes blending with colors of positive meaning creating harmony while appealing to target audience. Delivered brand guide, and 55 on-brand graphics for ease of creating marketing material.
Client
The Kangen Boys
Duration
8 weeks
Challenge
Serial entrepreneur needed a highly versatile and adaptable logo that could be deployed in a variety of formats and contexts.
Result
A highly personal logo that represents client’s story that is versatile enough to be applied to various digital platforms as well as physical merchandise. Logo instantly used to market business distributing Alkaline water machines and branded a cycling team in NJ.
Social Posts
Social Media Campaigns - AI Image Creation - Storytelling
Duration
6 weeks
Client
Teal Studio, LLC
Challenge
Use AI and PhotoShop to create a series of unconventional graphics for social media depicting personality archetypes to appeal to startup founders and C-suite executives.
Result
Created campaign of 12 unique AI and Photoshopped graphics for social media campaign generating a 272% increase in social views and 2 new clients in 8 weeks.
Operations & Production
Client
Getty Images
Challenge
Manage and direct the output of a team of 20 globally-based photographers to meet various business needs including those of internal marketing and sales teams.
Result
Through regular remote and in-person collaboration with various stakeholders I was able to provide the Getty Ad Sales Team with the most marketable content, aid with internal production initiatives, and guide individual photographers in strategic and editorial decisions. Led and optimized a 20-person global team to execute high-risk assignments in volatile regions, ensuring logistical efficiency and operational excellence. Successfully and regular positioned editorial photographer to work in the commercial space for increased revenue and PR opportunities.
Client
Getty Images
Challenge
Sell exclusive (never before published) photo stories as a package of images instead of as single assets.
Result
Worked with sales reps, marketing department; Maximized ROI on photo story investments through optimized resource allocation and performance measurement.
Created highly compelling visual narratives that drove revenue and client acquisition, resulting in exclusive content demand.
Ran global sales meetings to ensure price and quality of exclusive photo stories met Getty’s quality standards as well as revenue expectations for photographers and Getty Images.
Client
187 Film Festival; 187ff.com
Duration
7+ years
Challenge
Visually brand local elementary and middle school Film Festival into much anticipated annual event. Currently in it’s 12th year. Convince PTO to support Saturday class for middle school students to further support the festivals mission to turn the passive act of screen time into the physical act of creating visual stories.
Result
Banners, Website, Facebook, Flyers in dual language, multi school coordination to make a class affordable.
Client
E2 Productions
Challenge
Create behind the senses visual projects to help promote the Movie, Ali with Will Smith and Jeffery Wright for Kodak.com’s online magazine.
Result
Through the use of Flash, our team created galleries of history images taken by Howard Bingham’s with set images of the same scenes. In addition I conducted an audio interview with actor Jeffery Wright. I edited the audio as well as the images for the piece.
Digital Mockups in After Effects for Pitch Meetings
I’m working on comps for a start up to show proof of concept ideas for a circular mobile holographic fan based video player being pitched as an advertising disruptor. App based software expect to be released in Decmeber 2024.
For Macy’s pitch I generated an AI mockup of a department store to show how the round mobile video screen could look on a counter. Then I experimented with how a store would use - even just for fun - the technology to extent their brand awareness.
For a bank partnering with Universal I mocked up a possible use to hang the video play in store front windows. I first needed to remove a screen in the photo for a clean background before adding video in After Effects.
UX - UI & Branding
Duration
8 weeks
Client
GTM Consulting
Challenge
Migrate existing website to responsive, mobile-first platform. Use design as a workaround for inflexibility of template. Apply uniformity to disparate graphic elements of branding. Create branding, logo and research imagery that appeals to C-suite executives.
Result
Successful website migration and full brand identity overhaul (including custom 3D logo) completed on budget and on time. Assets delivered allowed for A/B tested marketing materials with clients, leading to a 15% preference for logo-based content. This data-driven approach has the potential to save clients 85% of follow-up efforts by focusing lead generation on high-potential clients.
Client
Julien McNab, Content Executive
Duration
1 week
Challenge
Convert client’s work experience and work samples into a cohesive, digestible, interactive online portfolio.
Result
A digital showcase that presents the client’s work history and personality in an easily shareable offering.
Additional areas of expertise.
While my primary focus is on brand identify and serving as a creative and production leader I have expertise in the following as well: UX - UI, Photography, AI image generation, Video Editing, and Animation.
This combination of skills enhances my ability to meet and exceed the expectations of my clients with brand visuals I create and ability to lead a team effectively in the creative space. The collective skills provide me with a more complete understanding of the creative process and the craft of storytelling while executing in a practical and innovative way.
I have several years experience working in fast-pace ever changing global environments with literally minute to minute deadlines. I have been running my own studio for the last 15 + years. This step away from the day-to-day workings of a large corporate space positions me well to have a fresh look at how operations are managed, teams flow and creativity manifests from within.
Animation & Video Editing
Client
Elementary student filmmaker
Duration
3 days
Challenge
Having to learn two new, separate sets of software and blending them together into a seamless coherent narrative video piece while being directed by 10-year-old.
Result
Developed competency in ZEPETO app, to create 3D lip-synching avatars, and CapCut app, to edit stills, motion graphics, 3D avatars and audio, resulting in 2 min film being submitted to the 187 Film Festival and presented on a 50 foot theater screen in NYC.