Logo for the TV show 'The Kadyen Boys' in black and white.

The client asked for a logo to brand his side venture of selling Kangen alkaline water machines. After learning why he decided to start selling these machines I knew his logo/ icon needed to be flexible for any venture he decided to embark upon. He emphasized not only fitness and health but the impact the machines can have on families. I worked with the client for about 6 weeks to deliver a hand-drawn logo (drawn in Procreate and finalized in Illustrator), a brand guide with colors and fonts and examples of how the logo could be applied and numerous versions of printer-ready logos. I also provided the client with the research I conducted so as to help him fully flesh out the brand narrative to inform future marketing. Among the deliverables were social media files to use to introduce the new branding on those platforms. Project duration: 6 weeks.

Update: We are working together to expand his branding on a joint venture. The Pizza Dad! We will be using the Triangle in his branding in a clever way. Watch out for updates!

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Brand Guide
Two blue water bottles with logo, on a wooden dock, blurred people in workout clothes in the background.
Woman in a blue sports bra doing arm stretches with a kettlebell on her shoulders in front of large windows.
Pair of blue boxing gloves and a hand grip strengthener on a split yellow and pink background.
A person in green pants rolling out a pink yoga mat on a wooden floor, with foam blocks and a blue water bottle nearby.
A stainless steel water bottle with a blue exterior and black cap, next to a kitchen sink faucet in a white-tiled kitchen.
Blue T-shirt with yellow triangle and black line design on a purple background
Blue baby onesie with a pink triangle and a water droplet design on the front.
Bus stop shelter with an advertisement that says "Celebrating Healthy Water" and features a water splash graphic, a QR code, and a logo reading "The Green Soup."
Business cards for The Kangen Boys with a logo featuring a blue water droplet on a yellow and black triangular background, placed on a wooden surface.
Screenshot of a phone's search bar with '@thekangenboys' typed in, showing various stickers including logos and text related to the Kangen Boys group.
A group of five people on a baseball field, including three children and two adults, standing together and smiling, with a logo of 'The Kangen Boys' featuring a water droplet and yellow triangle in the foreground.
A blue button with a yellow triangle and a blue water droplet on it, next to a pin-back button lying on a light blue surface.
An infographic explaining the symbolism of water and related elements, with a large triangle, water droplet, and colorful labels about water's significance and health benefits.
Black T-shirt with a white droplet symbol inside a black downward triangle design, on a light blue background.
Three social media stories featuring cycling teams. The first shows a cyclist in front of a GFNY Maryland Cambridge backdrop, wearing a blue kit with yellow accents and holding a bicycle. The second shows a group of cyclists in blue gear with yellow logos, standing with their bikes in front of a GFNY Maryland Cambridge banner, with a caption about branding their cycling team. The third displays a group of cyclists from behind riding on a road, with tags indicating they are from GFNY Maryland and GFNY World.