How To Create Brand Value
Pattie McNab Pattie McNab

How To Create Brand Value

When working on ROI with your marketing efforts you should consider the shelf life or ever-green factor of your print material and how they can be more than a printed flyer.

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Which Granola is Better For You?
Pattie McNab Pattie McNab

Which Granola is Better For You?

Let's look at the redesign of Sweet Home Farm's pecan maple granola, which is delicious! 😋 In the images below the box on the left is the new design. There are a lot of FDA packaging rules, marketing and human psychology, color theory, client management, design skills, software, computer skills, file and printing management expertise, and let's hope there is a brand guide to follow or they have to make a lot more decisions on the fly.

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