Pattie McNab Pattie McNab

How To Create Brand Value

When working on ROI with your marketing efforts you should consider the shelf life or ever-green factor of your print material and how they can be more than a printed flyer.

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Pattie McNab Pattie McNab

Which Granola is Better For You?

Let's look at the redesign of Sweet Home Farm's pecan maple granola, which is delicious! 😋 In the images below the box on the left is the new design. There are a lot of FDA packaging rules, marketing and human psychology, color theory, client management, design skills, software, computer skills, file and printing management expertise, and let's hope there is a brand guide to follow or they have to make a lot more decisions on the fly.

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