Are You Joking?
A study by Applied Developmental Psychology found humorous ads are 33% more likely to be remembered by viewers compared to non-humorous ads. Source: Cause and Effect of Funny Advertising in the Child Target Group by Meike Hammerstein, Kirsten D. Knopf
The Jester archetype isn't about being silly for the sake of silliness.
Client Showcase: Slippy Pitch
This passion project by Julien McNab and Todd Mintz, was a true collaboration between myself and the two uber marketing and content creatives. Their venture is based on the Instagram feed @slippypitch, which dives in feet first into the quips and observations on and off the pitch of soccer/ football to educate and entertain American fans.