Why Creative Leaders Should Think Like Coaches, Not Managers
This fall, watching my son’s soccer team play, it hit me: creative leadership is more like coaching than traditional management. Coaching focuses on developing, empowering, and adapting with your team. It’s a two-way conversation. Management tends to be about directing, controlling, and meeting specific tasks or deadlines.
Every win, loss, and missed shot is a live experiment in leadership, resilience, and collaboration. It’s where communication under pressure becomes instinct, not theory.
Client Showcase: Slippy Pitch
This passion project by Julien McNab and Todd Mintz, was a true collaboration between myself and the two uber marketing and content creatives. Their venture is based on the Instagram feed @slippypitch, which dives in feet first into the quips and observations on and off the pitch of soccer/ football to educate and entertain American fans.