Branding Myself Since 10
Pattie McNab Pattie McNab

Branding Myself Since 10

Why is Clear, to verify identities, on LinkedIn forcing its members to either be verified with their legal name or lose the benefits that come with verification?

According to LinkedIn being verified:

Enhanced Trust and Credibility Increased Profile Visibility Stronger Professional Image Protection Against Impersonation Access to Exclusive Features

Here’s the challenge. I have never been called Patricia, except by doctors and passport control agents.

I have been attuned to branding since I was about 10-years-old.

Read More
Which Granola is Better For You?
Pattie McNab Pattie McNab

Which Granola is Better For You?

Let's look at the redesign of Sweet Home Farm's pecan maple granola, which is delicious! 😋 In the images below the box on the left is the new design. There are a lot of FDA packaging rules, marketing and human psychology, color theory, client management, design skills, software, computer skills, file and printing management expertise, and let's hope there is a brand guide to follow or they have to make a lot more decisions on the fly.

Read More