How Do You Pick Brand Colors?

At Teal Studio, color starts with the story: your purpose, your audience, and the emotions you want to evoke. From there, we draw on decades of expertise in photography, design, and color theory to translate that story into a palette that works everywhere — on screen, in print, and in real life.

Color isn’t decoration; it’s strategy. The right hues carry meaning across cultures, signal industry relevance, and quietly guide perception. That’s why we pair intuition with research — understanding psychology, symbolism, and even competitor positioning — to ensure your colors say what your words can’t.

When color is chosen with intention, it doesn’t just stand out. It stands for something.

If you love history, colors and need short bursts of inspiration this book is for you! The Secret Lives of Colors by Kassia St. Clair https://amzn.to/3VdzBkl