UI/UX Design
Website in 3 Days for Distributor Meeting
Project Duration
3 days
Client
Hi Wines & Spirits
Challenge
Faced with an extremely tight turnaround—just days to deliver instead of weeks—we needed to launch a promotional website for a French wine importer ahead of high-stakes meetings in the US. Complicating the task further, the client-supplied assets were limited, low-resolution, and not aligned with the project’s goals.
Solutions
Through rapid, in-depth collaboration with our client, we outlined a streamlined site architecture and moved swiftly into production. We supplemented limited assets by developing compelling copy to strengthen the brand message and designing fresh graphics—including AI-generated imagery—to elevate the site’s visual appeal. This agile process included multiple client reviews and iterative refinements to ensure alignment and quality at every stage.
Result
The finished website not only met its primary requirements but also exceeded client expectations by sharpening the brand's tone, messaging, and appeal for the US market. The client successfully used the site for his key meetings and, pleased with the outcome, has since turned to us for continued guidance on additional brand development and marketing initiatives across his portfolio.
New App Branding & Marketing A/B Testing Designs
Client
Quilli - Digital Journaling App for pregnancy
Project Duration
5 Days
Challenge
Visualize app branding from scratch. Name, Colors, Fonts, Tone all completed to be used for AB testing on landing pages for new AI prompt generation pregnancy journaling App…in 5 days.
Result
Helped brainstorm name, advised on branding strategy, how to use a company mission and values to make short and long-term branding decisions quickly. Designed logo and storytelling pieces to expand upon as UI of app is designed. Advised how visual branding can aide in marketing efforts to being to create longer-term visual equity.
From Research to Live Website Migration & Newsletter Email Templates
Client
Piped Piper Children’s Theatre
Project Duration
2 weeks
Challenge
Migrating a community-based children’s theater website from its existing platform under a tight timeline, with the added complexity of making informed platform recommendations and ensuring the seamless transfer of critical functions such as donations, e-commerce, and newsletter management—all while identifying opportunities for overall site improvement.
Solutions
We migrated the website to SquareSpace, implementing a more user-friendly and intuitive architecture with improved UX and UI. We developed fresh brand assets to enhance the site’s visual identity. Additionally, we conducted a thorough SEO evaluation and optimized the site’s SEO to maximize visibility and effectiveness.
Result
The project delivered a cleaner, more intuitive web experience. We empowered the client by training them to update and maintain the website confidently on the new platform. Following the migration, we were engaged for further enhancements, including setting up a new newsletter platform, designing a newsletter template, and providing ongoing technical support to ensure smooth operations.
Built to Scale. Easy to Update. Mobile First.
Client
GTM Consulting
Duration
Website and branding projects took a total of 2 months. Website took about 5 days with troubleshooting graphics and tech.
Challenge
Transition a marketing consultancy’s website to a scalable, professional platform that prioritizes a mobile-first experience and empowers the client with a user-friendly CMS for independent updates. Ensure the design supports clear information hierarchy, intuitive navigation, and brand storytelling while maintaining seamless performance across devices.
Solution
Migrated GTM Consulting’s website to Squarespace, leveraging its flexible content management system for client autonomy. Designed a mobile-first, responsive interface to enhance usability and performance, ensuring optimal UX across varying screen sizes.
To establish a strong brand narrative, I sourced and curated lead photography, reinforcing the consultancy’s collaborative approach. I integrated a dynamic one-page scroll layout with structured information architecture, refining UX to guide visitors through key offerings. Addressed UI challenges by troubleshooting interactive elements—such as custom scrolling quote cards—to align with client expectations.
In addition to web development, I conceptualized and designed a 3D logo to strengthen brand recognition, ensuring adaptability for both digital and print applications. Supplementary marketing assets were created to maintain brand consistency across the website, LinkedIn profile, and future outreach materials.
This project involved UX research, site mapping, wireframing, and iterative design refinement to create a cohesive, high-performing web presence that aligns with modern usability standards.
http://www.gtmtc.com
Red Rumor Tees: E-Commerce / Apparel
Client
Red Rumor Tees
Duration
On going project. Design and all assets created in 3 days.
Challenge
Souvenir tees are often generic and uninspired. This project aimed to create a platform showcasing concept-driven designs that blend visual sophistication with insider knowledge, appealing to both travelers and industry professionals.
Solution
Developed Unofficial Tees, a digital showcase for unique travel apparel. Designed a clean, modern UI to highlight the storytelling behind each design, ensuring an intuitive UX for easy navigation.
Led branding, logo design, site architecture, and high-fidelity mockups to present the collection in a polished, production-ready format. Built the site to serve two audiences—apparel professionals seeking production partnerships and travelers wanting high-quality, design-forward souvenirs.
Integrated an e-commerce component via Printify, streamlining on-demand sales with optimized product mockups and a mobile-first layout. The result is a cohesive digital and retail experience, repositioning souvenir tees as stylish, conversation-starting pieces.
https://graphic-tees.myportfolio.com/
Non-Profit: 187 Film Festival
Challenge
Develop a dual-purpose website that serves as both an archive for student films and a marketing platform to attract funding and support for the annual film festival. The site needed to integrate branding, video hosting, event updates, and donation functionality while maintaining a cohesive and engaging user experience.
Solution
Led the site redesign and rebrand, establishing branding guidelines for fonts, colors, and custom graphics based on existing festival materials. Developed a structured archive system, linking 30–65 student films per year from an external hosting platform while ensuring a seamless viewing experience.
Managed UX/UI design to balance film accessibility with marketing needs, integrating event updates, donation portals, and ticket sales in collaboration with the PTO. Oversaw content updates and coordinated communications across festival-related events and coursework to maintain a dynamic, up-to-date site.
The result is a visually cohesive, user-friendly platform that preserves student work while driving engagement and financial support for the festival’s continued success.
Duration
1 month for initial build. Managed and maintained for 7 years.
https://www.187ff.com
