Hiring A Fractional Brand Director Might Be The Smartest Hire You Make This Year

Growth creates gaps.

Between your vision and your messaging. Between your brand and your culture. Between your marketing team and your market.

When those gaps widen, execution slows. Teams lose focus. Messaging gets muddy. And your brand? It stops leading.

That’s where I come in.

I’m Pattie McNab, Fractional Brand Director and founder of Teal Studio. I work with CEOs, CMOs, and Founders to solve what internal teams can’t always see.

Brand is not just marketing. It’s operational clarity. It’s emotional connection. It’s culture. When aligned, it becomes your most reliable asset.

What I Do I step into your team at the leadership level to:

• Diagnose brand, marketing, and culture misalignment
• Turn vision into a brand system people understand and use
• Build internal trust, external clarity, and creative efficiency

You don’t need another agency. You need a partner inside the process. Someone who thinks like a CMO, works like a founder, and delivers like a designer.

Why Now?

Strategy without brand clarity is noise. Noise costs you: time, talent, and trust.

Founders don’t have time to micromanage marketing. Marketing teams can’t scale chaos. Customers don’t follow fuzzy brands.

You need alignment — fast.

The Benefit

Hiring a Fractional Brand Director means you get senior-level brand thinking without the full-time overhead. You get structure, direction, and a system that works across design, copy, campaigns, culture, and product.

All tailored to where your company is right now — and where you want it to grow.

The Result

A brand that leads with clarity. A team that moves with purpose. A founder who finally feels focused again.

Let’s simplify what’s in your way.

Let’s get your brand working as hard as you are.