Branding isn’t a marketing function. It’s business development.
Marketing teams today are stretched across an enormous range of responsibilities. Paid campaigns, social platforms, customer journeys, print and digital production, and channels that shift every year. That’s a lot of ground to cover, and it demands a specific kind of thinking: fast, responsive, metrics driven, focused on next quarter’s numbers.
Did you know that you can increase your brand recognition by 80%?
Did you know that you can increase your brand recognition by 80%? All you need is a well designed logo and brand designer to partner with to help you implement it into your marketing once you see it come to life.
Joining the Alliance: The Brand Alliance
I’ve been in the visual communication game for a long time.
My early career was shaped by a powerful niche: photojournalism. I had the honor of working with a global roster of conflict photographers; shaping stories, guiding narrative, and helping get their work seen, published, and paid for.
Champagne Anyone?
Have you ever been handed a glass of bubbly when walking into a clothing store?
I have. I was in Geneva, Switzerland in 2003. I walked into a Diesel store with my now husband. Hip/retro music was playing (I recall something like Joy Division or was it New Order?)….

