Branding isn’t a marketing function. It’s business development.
Pattie McNab Pattie McNab

Branding isn’t a marketing function. It’s business development.

Marketing teams today are stretched across an enormous range of responsibilities. Paid campaigns, social platforms, customer journeys, print and digital production, and channels that shift every year. That’s a lot of ground to cover, and it demands a specific kind of thinking: fast, responsive, metrics driven, focused on next quarter’s numbers.

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Champagne Anyone?
Pattie McNab Pattie McNab

Champagne Anyone?

Have you ever been handed a glass of bubbly when walking into a clothing store?

I have. I was in Geneva, Switzerland in 2003. I walked into a Diesel store with my now husband. Hip/retro music was playing (I recall something like Joy Division or was it New Order?)….

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