What is Your Brand’s Archetype?
AI can feel a bit sci fi but when you think about character traits it can also evoke the personality of the gods. Powerful yet flawed. Take Hermes for example. The Messenger god. I think Hermes would bridge the gap between humans and automation.
Champagne Anyone?
Have you ever been handed a glass of bubbly when walking into a clothing store?
I have. I was in Geneva, Switzerland in 2003. I walked into a Diesel store with my now husband. Hip/retro music was playing (I recall something like Joy Division or was it New Order?)….