What’s the difference between branding and marketing, and how should they work together?
At Teal Studio, we see branding as the foundation and marketing as the engine. Branders define the story: the mission, values, voice, and visual system that guide every creative choice. Once those assets and guidelines are in place, marketing takes the lead, activating that story through campaigns, strategy, and execution.
Why Creative Leaders Should Think Like Coaches, Not Managers
This fall, watching my son’s soccer team play, it hit me: creative leadership is more like coaching than traditional management. Coaching focuses on developing, empowering, and adapting with your team. It’s a two-way conversation. Management tends to be about directing, controlling, and meeting specific tasks or deadlines.
Every win, loss, and missed shot is a live experiment in leadership, resilience, and collaboration. It’s where communication under pressure becomes instinct, not theory.